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NEW AIRGUN MAGAZINE!!

Discussion in 'Anything Airgun Related' started by airgunguy, Feb 16, 2014.

  1. airgunguy

    airgunguy Junior Member

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    You may or may not know that I am recently not finding an awful lot of time for shooting as i am a media student. I decided to combine shooting and media. Me and a small team i got together noticed that there are only 2 main air rifle magazines on the market, and we feel we could potentially be a third.
    We have called out magazine PTM (Pellet Trap Magazine). This is only the name as we felt is sounded catchy.
    We are currently building a website where you will soon be able to find all the info for this magazine and get involved.
    We feel our mag is different. Where as those other magazines are written by professional shooters, our will be filled with articles written by you. Your reviews, your 'shooting diary', your photos, in our magazine.

    We are currently investigating the sorts of things shooters want in a magazine. We put together a short survey to do this. If you are interested in filling out this short survey please PM me your email address and i will send the survey over. Your answers will be very helpful to us when producing the magazine.

    Thanks

    Tom
    Chief Editor of Pellet Trap Magazine
    (wow, how snazzy does that look)
     
  2. lone wolf

    lone wolf Pro Poster

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    Hi mate nice idea and good that you can combine your interest with your studies.

    Theres 3 main mags already out

    Air gunner
    Airgun world
    Airgun shooter

    Look at all three and compare them and try to get different features.

    Id like to see honest reviews and then maybe id buy them more.

    Good luck mate

    Gaz
     
  3. Wild Bill

    Wild Bill co2 Enthusiast, HW97, K98 owner

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    I applaud you and your goal to do what you want to do with your new magazine but I fear that the trade (AMTA, GTA and Archant and their gaffers) will not help you. In fact, they will, in my opinion, try to make you fail. Their is no way you could produce a new glossy magazine without the trade and without advertising.
    As above, honest reviews are what everyone wants but the trade do not allow honest reviews as you can see from the main publications. They are just glorified advertisment brochures in all reality.

    Good luck though. Perhaps if you made it an online only magazine, you might stand a chance.
     
  4. airgunguy

    airgunguy Junior Member

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    Thanks.
    Oh dont you worry. I know those people who have more pellets than wit will try to make us fail. But when me and my team talked it over we feel this just makes our aim more of a challenge. And there is noone on our team who doesnt like a challenge. Online mag isnt a bad idea
     
  5. r10hunter

    r10hunter Honorary Member

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    Have you thought of making it an online magazine to start with?
    Emailed as a PDF or just a website.
    Starting a glossy magazine from scratch would be very expensive.

    If you could prove you already have a successful online airgun magazine it could help you find the backing to set up a glossy.

    Edit: sorry Andy006 I did not read the last line of your post for some reason.
    Cheers Andy
     
    Last edited: Feb 16, 2014
  6. lone wolf

    lone wolf Pro Poster

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    Dont give up mate no retreat no surrender lol

    Yes the mags are propped up with the main airgun makers with advertising and they arnt going to say in there mag that the new latest offerings are anything other than great when in truth they may not be.

    Theres a wealth of knowldege on this forum from technical info to hunters to target shooters and i belive with the right approach and people on side to contribute there knowledge there is a gap for a truely independent airgun mag.

    But its putting it all together thats the hard part,if you dont try you wont know mate:)

    Gaz
     
  7. Chinnymonster81

    Chinnymonster81 Busy Member

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    Sounds like a great idea I can think of just the man to do an R10 review if someone loaned him a gun (based on recent posts lol) but in all seriousness Cloverleaf would be the man to approach for some technical features. And he's not the only person on here who writes very interesting and technical articles. Of course as everyone says the trade will be your biggest problem and supporter in one. Write something they like and advertising is on the cards, write something they don't and law suits instead.
     
  8. neiled

    neiled Donator

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    I agree with the suggestion about going on line to begin with. I'm also an avid golfer (sorry) and similarly there's 3 main golfing magazines that dominate the market but some newcomers are making headway by offering online issues (follow the link for example but this is mainly for advertising holidays).

    If you want to send me your questionnaire I don't mind answering it and trying to be of help (pm sent with details).

    http://mdcglobal.ceros.com/february/gfgi-feb-2014/page/1

    Neil
     
  9. NorfolkDave

    NorfolkDave Donator

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    Go for it, come up with something different. Hate the name by the way.

    Dave
     
  10. Soximus

    Soximus Busy Member

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    Behind you! Mwhahahahah Just kidding. Christchurch
    Just go for a Digital Edition.......that way you could test to see whether the interest would warrant a hard copy print edition.

    PM me the survey and Ill take it.

    The other thing I would consider is making it either bi-monthly or quarterly. That way you could make sure the content is good for every issue and would give readers soemthing to look forward to and spend time reading rather than just page surfing something every month.

    You will also find you have less reason to repeat content as well which is something the current mags do quite often IMO.

    Good luck with it.
     
  11. Clubshot

    Clubshot Clubshot

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    Tom,
    Interesting concept

    Out of Iterest have you been to Shooting Show / Midland Game Fair / CLA or Trade Show ?

    If so you will see how limited the market is

    Current Magazines do not make money - as often Run advert's without or at reduced costs to keep the magazine
    looking good

    Trouble is VCR Act - Where Buyers have to buy Face to Face - resulting in most Local Dealers not being viable to advertise
    Unless paid for by manufactures - as Local Dealers

    Been in Air Gun trade for many years good and bad - It's a dying Trade Especially if they get licensing in Scotland

    Also run one of the Biggest Air Gun Clubs - Yes Members glance through mags when in Club house / Canteen - but very few buy them

    There is a couple of on line Shooting magazines - Subscriptions based

    Best of Luck with project -

    BOB/R
     
  12. Accuspell

    Accuspell Pro Poster

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    Superb idea. Not a good name though. It is to long, three words! How about DIABLO?

    Your next challenge...how does it fund itself? If you have to go somewhere to write a feature, how do the costs and your time for doing thatget met? If you are sending a contributor, how do their costs get met? Are you expecting people to provide you with material for nothing, that you then make money out of? That just isn't fair on your contributor base - all take and no give.

    I have been a full time professional photojournalist since 1986, my income has gone down by 70% since 2006 - yet I am producing the same amount of work. My shooting features I have more or less given up on because even with syndicating them around the world to various magazines they are virtually unecominic to produce. I still write and photograph for: The Shooting Gazette, Scottish Sporting Gazette, Sporting Gun, Countryman's Weekly, Wild und Hund (Germany) Jakt weltwide (Germany), Safari (USA) Field and Stream (USA), Shooting Sportsman (USA), Diana (Italy), Jagd (Norway) Irish Country Life and Country Sports. The budgets have been slashed to such an extent that the foreign magazines are worth working for, even paying for the tranlations, but the UK mags are underfunded, even the established ones like The Field, Shooting Times and Country Life that I used to work on regularly, two features a month in The Field and at least one a week in Shooting Times - I don't work for them now because the fees are simply too low. I would earn more stacking shelves in Tesco, literaly. Thankfully the transport work I do - marine, motorcycles and air industry are still keeping me going. I do a bit on the fishing front too, because they are still paying.

    There is a saying - if you pay peanuts, you get monkies, or what monkies produce. As others have said on here, the quality of the features in shooting titles generally is being diluted due to reduced contributor fees. How can you be expected to spedn 3 days producing a decent article for £100? ANYONE in work earns more than £35 a day - even my lad working in the local coffee house part time to help fund college earns more than that! Why does it take 3 days? Drive ot Scotland....then a day on the hill, then drive home. Then download and edit the pictures (do them after a day on the hill? You are too tired!) and work on them - then write the feature. 3 days is what it takes. To earn a living you have ot do that at least twice a week, every week of the year.

    I am not trying to put you off, far from it. I am merely pointing out some of the realities. It is true, the big corproates that bought up all the niche publishers in the 90s have discovered that while a title may be profitable, they can't getthe growth required to pay dividends to their shareholders. You see, a magazine that makes £100,000 profit this year is great, but if it makes £100,000 profit next year that is a disaster for the investors - they need it to make £110,000 minimum, so they get the return on their money. For a small publisher it is fine, because everyone makesa reasonable living out of it, but as an investment it is a non-stater. That is why you are seeing small, niche publishers coming back again. The ones that are doing the best are those with the biggest editorial budget. Powerboat & RIB that I am one of the boat testers for and main features, increased by 30% last year - it has a generous editorial budget. The corproate publishers got sucked into the advertising thing - when the basis of any magazine is its reader base. If you produce somemthng thatis a good, interesting read with excellent photography people will still buy it. If you have a good reader base, advertisers will want to advertise in it - Powerboat & RIB don't have an ad sales team even, advertisers are actually phoning up and WANTING to advertise in it - they are leaving the main, established IPC titles of Motor Boat& Yachting (another I worked on regularly in the 80s, 90s and early 00s) and Motor Boats Monthly, and spending their money in the magazine that is attracting readers. It isn't rocket science for anyone that has worked in the publishing world for any length of time - but can these degree based accountants in their ivory towers see it? NOPE!
     
    Last edited by a moderator: Feb 17, 2014
  13. airgunguy

    airgunguy Junior Member

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    I cant PM the survey because its on a word document. I can only email it over.
     
  14. mattyts

    mattyts Donator

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    Upload it to a google docs account and share it :up:

    I would like to see a magazine with some proper reviews...Nigel Allen seems to like every gun he's ever reviewed better than the last :rolleyes:
     
  15. gasman

    gasman Up a bit,,,,,,,

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    4 mags, gun mart has a airgun section too:)
     
  16. snapperspike

    snapperspike Engaging Member

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    Absolutely spot on.
    The above reasons are why I stopped being a photo journalist after a lot of years, and why the wife (who was a dept editor in chief of a news group) did the same shortly after.
    My income dropped, 60%, and they started using any spot face they could con into doing it for peanuts.
    My NCTJ qualifications, hard earned in the "old school" days became worthless.
    Why ??
    Because as stated above.
    Lack of advertising revenue, budget cuts etc.
    It's not IMPOSSIBLE to start a new publication, but, despite the home office revolution, it still comes down to money.
    I think on line would be a good start, and IF it gets up and running, be prepared to have a swim with the sharks, with your fingers and toes exposed !!
    Good luck with it !
     
    Last edited by a moderator: Feb 17, 2014
  17. Squats

    Squats Engaging Member

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    5, so does Shooting Sports magazine.
     
  18. tinmanofkent

    tinmanofkent Tiger King

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    I know Airgunner and Airgun World are twinned publications. For some time now there has been a whole page each month asking what the readers want in the magazine. I wonder if they have lost their way a bit or if it is just a reflection of tougher market conditions. I was interested to read how publications have changed over the years from people on the inside. In my life time I have certainly seen the media becoming more image based and I now like to watch TV channels on YouTube as you can get very high quality specialised shows for nothing. I think the key to success on YouTube is to release on a regular programme schedule and make sure the audio, editing and video quality is extremely high.

    Tom, I have found an empty niche in the market possibly. I like audio Podcasts on iTunes, there is currently NOTHING on air guns or even UK shooting. Do a search on iTunes, I'm sure there is an opportunity there for you to exploit, audio is far less work to produce than video and it will give me something to listen to while I work during the day.

    James
     
  19. Accuspell

    Accuspell Pro Poster

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    It never ceases to amaze me, the quality of some of the productions. Most of them are linked to a promotion route of one sort or another- on the fishing front, it is usually an outfitter or lodge. I have seen several fantastic videos but knowing the people involved, they simply ran out of money because they couldn't make enough to pay for that kind of quality - it really was superb. They get some income from tacklemanufacturers now, but the fishing trips don't pay - nearly bancrupted them in fact. Someone somewhere has to foot the bill for such luxurious productions.

    Your itunes thing though I know nothing about - I never managed to work out how to get music on my iPod and gave it away, inused!
     
    Last edited by a moderator: Feb 17, 2014
  20. tinmanofkent

    tinmanofkent Tiger King

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    ITunes has been a . send for me. I work in the building trade and sometimes the work is a little monotonous, when it gets like this I pop the iPod on and listen to mostly spoken word. There's everything on there, except shooting. I've learned Astronomy through a free to download series from an american university, learned Economics in a similar way and tune in every week for my favourite podcast of all time: 'We're Alive: A Story of Survival'. Its a radio drama set in America following a zombie apocalypse, I know it sounds pathetic but it is so gripping! Google zombiepodcast.com, you won't regret it!

    Sorry Tom, I know I've gone off topic a bit.
     
    Last edited: Feb 16, 2014

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